Update 2025
You want to participate in a trade or public fair in the Netherlands or abroad and are working on a budget or cost estimate. You can set up your exhibition stand yourself, but you can also leave this to a professional stand builder who takes care of everything for you from A to Z. But what are the prices and costs, and how are they structured? This is one of the most frequently asked questions to our account managers. The prices of stand construction depend on a number of factors. On this page we explain in a simple way what affects the cost of your exhibition stand and how you can influence and estimate it yourself.
You can also leave this to us and request a no-obligation quote.
In the case of rent, you generally pay one amount per exhibition stand/participation. This amount includes both the use of materials such as walls, floors, lighting, visuals, AV equipment and furniture as well as the cost of installation and removal. The advantage is that you do not have to invest yourself and everything is taken care of for you.
If you regularly take part in trade fairs or have specific requirements, it may be interesting to purchase your own stand. Then you can place them with your own staff or outsource it to a stand builder. In our experience, if you participate in more than eight trade shows per year, it can be more economical to buy a trade show booth. Because The King of Exhibition Stands uses modular frames with separate visuals, it is also possible to buy part and rent part, depending on the size of the exhibition stand.
What cost items should I take into account when I want to exhibit and need a booth?
Cost of bare stand space
Connections for electricity, internet, water, etc.
Walls
Floors
Lighting
Hanging points for trusses, banners or high walls
AV equipment, such as monitors, LED screens or conference call capabilities
Furniture
Visuals, LED lit or otherwise
Many trade show organizers and exhibition venues offer standard booth construction, where for a fixed price per sq. ft. you get a complete package that often includes:
Flooring in a color of your choice
Simple system walls in white, black or a color of your choice
Light spots
Frisian frame conversion with attribution
Small electricity connection
Cleaning of the booth during the fair
The prices of standard stand construction are on average between 150 and 275 euros per m² of stand space and these costs are in addition to the costs for the bare m² of stand space. If you have a small stand (<24 m²), it is often most advantageous to use standard stand construction because an external stand builder has high basic costs. For example, the King of Exhibition Stands uses a minimum order amount of 10,500 euros per exhibition stand per exhibition.
If your stand is larger, we always advise you to ask for a comparative quotation because you can often achieve a more luxurious and distinctive stand for the same rate. This is already possible from 320 euros/m² including designer furniture.
We, as booth builders, are also experiencing price increases and shortages of materials and personnel. Due to the aftermath of the corona period and a growing demand for trade shows, it is sometimes difficult to find a good stand builder at short notice. So it is important to look for the right party in time. In addition, the cost of raw materials, such as flooring and visuals, has risen again. Labor costs have also increased in line with inflation in accordance with the collective bargaining agreement. Compared to the 2019 rates, the increase is now between 15 and 25 percent. Our advice is to take this into account in your budgeting. Of course, we are happy to think with you to get the maximum return from your investments in fairs.
More information?
Contact us for a free consultation or request a quote directly.